Badael, which means ‘alternatives’ in Arabic, is a new investment by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund. Badael has been founded to help curb the smoking rates in KSA. Through its unrivalled quality standards and investment in research and development, Badael will continue to deliver innovative products to curb smoking, improve the quality of life for smokers and reduce the burden of smoking related non-communicable diseases.
Badael is headquartered in Riyadh, Saudi Arabia.
Badael was founded in May 2023.
Badael is a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund.
Badael will manufacture products that are reduced-risk alternatives compared with existing non-therapeutic nicotine delivery systems (including cigarettes, shisha, vapes, etc.) that are consumed in the Kingdom.
Badael was launched by PIF as part of broader efforts to diversify sources of income for the local economy, cultivating and fostering innovation and enhancing the quality of life for Saudi citizens. Badael is dedicated to driving business with a purpose. Through our commitment to produce smoking alternatives locally we will continue to engage and contribute to the Saudi Arabia’s wider economy .
Badael will offer various reduced-risk alternatives for curbing smoking in KSA. Badael is dedicated to driving business with a purpose. Badael, presently makes and distributes pharma grade nicotine pouches for those looking to curb smoking and related activities. However, our portfolio continues to evolve. To know more, reach out to us at [email protected]
Nicotine pouches, an alternative to tobacco, are white pouches containing Pharma – Grade nicotine amongst other SFDA approved ingredients. They are considered reduced risk alternatives to other tobacco products. Nicotine pouches should only be used by people who are above 18 and current users of nicotine products. Pregnant and young mothers, people with heart and lung ailments are advised against using any form of nicotine and tobacco products.
PIF has appointed a Board of Directors that includes independent experts in the relevant fields. Our board has appointed a highly skilled and experienced CEO with several years of expertise in the relevant category and extensive knowledge of the Saudi Arabian market. Badael brings together local talents supported by international experts to deliver its’ ambitions.
To ensure and maintain the highest control and standards, Badael will manufacture its products locally in Saudi Arabia. The first facility is located in Jeddah.
Badael is committed to improving the quality of life in Saudi Arabia by tackling the smoking prevalence, while maintaining the highest level of standards in manufacturing, quality and ethical conduct. The manufacturing, marketing and sales of its’ product will be in compliance with KSA’s applicable laws and regulations, and its’ oversight will be under the relevant authorities in the kingdom.
Badael Company is set to become an innovative company, working with the private sector in KSA to grow and deliver cutting edge solutions that will address smoking cessation in the Kingdom and beyond.
