Welcome to Badael, a new Saudi company dedicated to developing innovative solutions to curb smoking in Saudi Arabia, and beyond.
DiscoverBadael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers.
Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products with innovative and less harmful alternatives. The company's vision is to deliver tools that help reduce tobacco use so that smokers and people around them can enjoy the benefits of a healthier lifestyle.
We are committed to ethically deliver compelling and commercially viable harm-reducing nicotine alternatives to tobacco users through our world-class manufacturing standards, local capabilities and investment in research and development. To ensure and maintain the highest standards of quality and control, all our products will be manufactured locally in KSA.
Badael's promise is to continue developing innovative solutions that lead to smoking cessation and improve quality of life for all. Badeal's path to achieving a smoke-free Saudi Arabia is in full alignment with PIF’s strategic objectives and the Kingdom’s thriving society and economy pillars.
Quitting smoking is one of the best decisions a person can make for their health and wellbeing. Smoking is a major risk factor for a wide range of serious health conditions such lung cancer and heart disease, and can even have a negative impact on mental health. It's never too late to start your journey towards a healthier and happier life.
Learn more
8 effective ways to quit smoking.
Quitting smoking can be a challenging and daunting task, but it is one of the most important steps that smokers can take to improve their health and wellbeing.
How nicotine pouches can be a step towards quitting.
Nicotine pouches are a smoke-free and tobacco-free alternative to cigarettes.
DZRT launches in Saudi Arabia!
Badael company, which aims to improve quality of life in Saudi Arabia via curbing smoking, today announced the launch of first ever locally manufactured nicotine pouches under the DZRT brand...
